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Sir Martin Sorrell's WPP delivered a net profit increase of more than 40 per cent last year on the back of huge billings growth and an improving global economic climate.
And the group is predicting an equally strong performance in 2005, with revenue growth of 3 per cent to 4 per cent as a result of business coming out of the world's emerging economies, where WPP has a strong presence.
'We feel very comfortable looking into 2005,' Paul Richardson, the WPP finance director, said. WPP's communications empire includes JWT, Ogilvy & Mather, Young & Rubicam and, most recently, Grey Global Group.
His comments followed the company's announcement that its pre-tax profits had risen to pounds 546 million from pounds 473.4 million in 2003. Revenue rose by 5 per cent to pounds 4.3 billion, while margins increased from 13 per cent to 14.1 per cent.
Analysts say WPP is poised to benefit from its market-leading position in the rapidly emerging markets of Brazil, India, China and Russia. WPP is concluding a deal in Russia that will make it the largest group of its kind in the region.
At the same time, the company is dominating the burgeoning area ...