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Agencies line up for pounds 9m Magnet task.(Brief Article)
Magnet, the kitchen, bedroom, home office and bathroom manufacturer, is reviewing its pounds 9 million creative account, which is currently held by McCann Erickson Manchester.
McCann will defend its 16-year hold on the account against three other undisclosed agencies. These are said to include two regional shops and one from London.
The review follows what has been described as a lacklustre Christmas performance from the retailer - senior executives fear that its advertising has become too anonymous.
Magnet's media assignment will remain with Universal McCann Manchester.
Magnet executives led by Nick Booth, the company's brand marketing manager, have spent the past two months talking to agencies before finalising their shortlist. Pitches will take place within the next six weeks.
For McCann, the review is the latest of a series of repitches which have ...
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