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Omnicom agencies net Ladbrokes task.(Agency.com Ltd. and WWAV Rapp Collins get Ladbroke Group PLC's ad account)(Brief Article)
Ladbrokes has appointed Omnicom's Agency.com and WWAV Rapp Collins to its pounds 10 million through-the-line customer relationship marketing business , after a pitch against six other agencies including Proximity and Wheel.
The two agencies will provide communications strategy, data analysis and creative development, segmentation, production and management of campaigns.
Initially, this will focus on the UK, but has the potential to expand into Europe and the Far East.
The bookmaker has previously handled much of its communications in-house and used agencies including Unique Digital, HHM Communications and Geoff Howe Marketing.
Ladbrokes wants to focus on areas of growth for its business - horse-racing, sports betting ...
- Lesley Mair, the former chairman of WWAV Rapp.(leaves Rapp Collins New...
- Magazine article from: Campaign March 8, 2002 700+ words
Lesley Mair, the former chairman of WWAV Rapp Collins Group, has stepped down from her post of chief executive and the president of Rapp Collins New York. She does not have a job to go to.
- Leading UK direct marketing agency WWAV Rapp. (Shorts).(WWAV Rapp Collins...
- Magazine article from: Print Week January 11, 2002 700+ words
Leading UK direct marketing agency WWAV Rapp Collins London has spent [pound sterling]200,000 on a storage, digital asset management and workflow operation from Turning Point...
- WWAV Rapp Collins leads pack.(WWAV Rapp Collins)(Survey)(Brief article)
- Magazine article from: Precision Marketing May 18, 2007 700+ words
WWAV Rapp Collins has secured the top spot in this year's Precision Marketing Agency Reputations Survey. Craik Jones Watson Mitchell Voelkel comes...
- Hotline: WWAV Rapp Collins to be rebranded as Rapp.(WWAV Rapp Collins )(Brief...
- Magazine article from: Campaign September 19, 2008 700+ words
WWAV Rapp Collins is to be rebranded as Rapp, as part...global alignment of the Omnicom-owned Rapp Collins direct marketing network The rebrand, which will apply to the UK WWAV Rapp Collins Group companies from October, is...
- Diary: WWAV Rapp Collins spices up its image.(WWAV Rapp )(Brief article)
- Magazine article from: Campaign February 8, 2008 700+ words
The Hammersmith-based WWAV Rapp Collins is not exactly an agency synonymous with glamour, and certainly not with debauchery. But when Diary recently received an invite...
- Hotline: DDB WWAV Rapp Collins is rebranding.(Brief article)
- Magazine article from: Campaign February 1, 2008 700+ words
DDB WWAV Rapp Collins, the below-the-line agency launched by WWAV Rapp Collins and DDB London in 2006, is rebranding as Touch DDB, marking the end of its financial ties with WWAV Rapp Collins
- IN BRIEF: Rapp Collins Worldwide rebrands as Rapp.(WWAV Rapp Collins)(Brief...
- Magazine article from: Precision Marketing October 13, 2008 700+ words
Rapp Collins Worldwide is rebranding its global network to Rapp putting an end to the renowned WWAV and Collins' names. The network's UK agency WWAV Rapp Collins will change its name in mid October. The Omnicom owned network will...
- Former WWAV chief lands lead role in New Zealand.(WOW Rapp Collins appoints...
- Magazine article from: Precision Marketing November 18, 2005 700+ words
Auckland: Former WWAV Rapp Collins managing director Mike Larmer has...partner at Auckland-based WOW Rapp Collins. His role is to bolster the integrated...14). Meanwhile, the DDB and Rapp Collins full-service proposition will...
- Media: WWAV Rapp Collins Group to launch operation in the North.(WWAV Rapp...
- Magazine article from: Campaign October 6, 2006 700+ words
WWAV Rapp Collins Group is to launch a dedicated direct response media planning and buying operation in the North of England. The operation, which will be run out of the agency's Leeds office, is to be headed by Jon Ghazi, who joined the agency from BT last month.
- Hotline: DDB London and WWAV Rapp Collins launch integrated agency.(Brief...
- Magazine article from: Campaign March 3, 2006 700+ words
DDB London and WWAV Rapp Collins have launched an integrated agency, called DDB WWAV Rapp Collins. DDB's director of relationship marketing, Jon Goulding...