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RKCR/Y&R scoops Bud football brief.(Rainey Kelly Campbell Roalfe/Y&R gets Budweiser's account)(Brief Article)
Rainey Kelly Campbell Roalfe/Y&R has beaten DDB and Fallon to the task of building Budweiser's associations with the Premier League.
The agency is understood to be completing a TV campaign to run around Premier League coverage and the upcoming qualifying games for the World Cup in 2006.
For RKCR/Y&R, the assignment means a dramatic switch of allegiance. Last year, the agency won a brief to create a pounds 10 million campaign for Carlsberg, focusing on its sponsorship of the ...
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