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Bono charity seeks agency for Africa task.(Brief Article)
A charity initiative led by the U2 frontman, Bono, is aiming to raise funds to fight Aids in Africa and is looking for an agency to launch an advertising campaign.
Called The Red Campaign, the project aims to raise money to provide Aids drugs for Africa.
The organisation, which has a budget of around pounds 3 million to spend on launching the awareness and fundraising campaign in the UK later this year, has approached Wieden & Kennedy, Mother and TBWA\London.
The Red Campaign is already running in the US and the UK drive is being ...
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