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<a href="http://www.accessmylibrary.com/article-1G1-129691907/bbh-resigns-itv-mampc.html" title="Facts and information about BBH resigns ITV as M&C muscles in.(Bartle Bogle Hegarty Ltd. opts out of ITV PLC account which M&C Saatchi London takes)(Brief Article)">BBH resigns ITV as M&C muscles in.(Bartle Bogle Hegarty Ltd. opts out of ITV PLC account which M&C Saatchi London takes)(Brief Article)</a>
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BBH resigns ITV as M&C muscles in.(Bartle Bogle Hegarty Ltd. opts out of ITV PLC account which M&C Saatchi London takes)(Brief Article)
Bartle Bogle Hegarty has resigned the pounds 4 million ITV creative account just four weeks after Starcom Motive also split from the broadcaster.
BBH was appointed by Jim Hytner, ITV's former marketing director, and had handled the business for more than three years. However, the two parties have split two months after the arrival of Clare Salmon as Hytner's replacement and one week after M&C Saatchi was appointed to handle a project evaluating the ITV brand.
Salmon said in the medium term the creative account will be ...
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