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Agencies line up for Peugeot DM review.(direct marketing)(Brief Article)
Peugeot is kicking off a review of its direct marketing.
The car manufacturer uses EHS Brann but the agency's three-year contract expires in September, when Peugeot will conduct a statutory review.
Although the process is in its early stages, Peugeot is understood to have contacted rival agencies with a view to taking part in a pitch.
EHS Brann retained the account when it was asked to repitch three years ago. It has a relationship with Peugeot going back to 1994.
Matt Atkinson, the EHS Brann chief ...
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