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Byline: DAVID ISAAC
Bellagio. Mandalay Bay. Luxor. Big-name casinos like those are the ones typical tourists think about when planning a trip to Las Vegas.
Not the locals. They're more likely to go to casinos off the Strip, the town's tourist center.
The biggest owner and operator of these local venues is Station Casinos. By catering to the home crowd, it's become the dominant player in a market valued at about $2 billion.
"They probably generate more than half of all the cash flow that is attributable to that market," said analyst Dennis Forst of Keybanc Capital Markets.
Station Casinos posted 2004 profit of $2.07 a share, up 70% from the prior year. Sales grew 15% to $987 million.
Station Casinos' first property was a 5,000-square-foot casino in an area that's the site of Palace Station, a half-mile from the Las Vegas Strip.