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NEVER STOP LEARNING Customer Complaints 101.(LEADERS & SUCCESS)(IBD'S 10 SECRETS TO SUCCESS)
Byline: Adelia Cellini Linecker
4 Handling customer complaints can cause heartburn. Who enjoys hearing someone blast off about some defective product or ill-rendered service?
Still, as tedious as it is, handling complaints is key to a business' success.
Karen Leland, co-founder of Sterling Consulting Group and author of "Customer Service for Dummies," says righting a wrong quickly can create a lot of goodwill toward your company.
She says surveys show an 82% chance customers will buy from you again if their complaints are handled fairly and quickly.
"It's easy to give customer service when things go well," Leland said. "But it means more to a customer when you take care of things when they go wrong."
Follow these tips to handle complaints effectively:
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