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Price hikes should be last resort, say experts.
Byline: Sujintana Hemtasilpa
Mar. 3--Marketing experts say that under the current outlook of rising fuel costs, companies who raise prices will find themselves at a disadvantage. Instead, they should aim to minimise costs and improve efficiency.
Soaring diesel prices have driven up the production and operation costs of most businesses, but raising prices is no longer a solution for business operators seeking to compensate for this, said Sanit Wangvicha, marketing manager of The Red Bull Beverage Co, manufacturer of Krathingdaeng and Red Bull.
Mr Sanit made these comments on Tuesday at the Marketing Association's seminar about a publication on ...
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Source: HighBeam Research, Price hikes should be last resort, say experts.