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Liberty first to sell red-plate car coverage.
Byline: Charoen Kittikanya
Mar. 3--Duanpen Silaket gained public attention late last month when she took a sledgehammer to her brand new Honda CR-V in frustration over what she termed numerous defects.
Honda later agreed to refund her 1.24 million baht and take back the car.
The public trashing of the car has not only prompted consumers to rethink their rights but also an insurance firm to think more about social accountability.
Privately-owned Liberty Insurance Co becomes the first to initiate a marketing campaign to offer coverage for red-plate vehicles, used for new cars pending registration, to clients whose new cars prove to be ...
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Source: HighBeam Research, Liberty first to sell red-plate car coverage.