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MAPINFO CORP. Troy, New York; Software Firm Preaches Gospel Of Location.(THE NEW AMERICA)
Byline: DAVID ISAAC
In universities, geographers bemoan the fact they're often asked to justify funding for what's perceived as an antiquated discipline.
It might help them to mention *MapInfo, which makes software designed to help clients find the right locations for new business ventures.
"We think of ourselves as sort of a location intelligent company," Chief Executive Mark Cattini said. "(Location) is often the missing link in business intelligence in general."
As awareness grows about MapInfo, so do its sales. A metric the company uses to help investors understand its business is transactions of $50,000 and over.
In the fiscal first quarter ended in December, MapInfo reported 102 such transactions totaling $10 million in revenue. This compares with 82 transactions totaling $8.4 million in the year-ago quarter.
"That barometer has been strengthening for some time," said analyst Steven Gear of Westminster Securities, which provides banking-related services to MapInfo. "I think it's part of the continued trend of their product acceptance in the marketplace."
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