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New titles likely to spur growth.
Bangkok Post (Bangkok, Thailand)
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March 01, 2005 |
COPYRIGHT 2005 Bangkok Post. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
Byline: Sujintana Hemtasilpa
Mar. 1--Thailand's 20-billion-baht publication market this year is expected to grow further by more than 10 percent as publishing companies are expected to launch a lot more periodicals and other publications this year.
The trend is also fuelled by more active marketing activities by all players in the increasingly competitive market, said Thanong Chotisorayuth, managing director of SE-Education Plc, a publishing house and bookstore chain operator.
Mr Thanong said sales at all major bookstore chains grew by more than 20 percent last year, outstripping the average growth rate of 5 percent of the overall retail ...
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Source: HighBeam Research, New titles likely to spur growth.