AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Little spinoff has a big idea: creativity tools. (Synectics Inc.'s MindLink Problem Solver software)
A small Cambridge spinoff of the consulting firm Arthur D. Little has entered the growing market for "brainstorming" software with its new program, MindLink.
MindLink counsels business users to ignore convention, open themselves to crazy ideas and tolerate imagination. It's that sort of unbridled creativity that eases workplace difficulties, from raising funds to smoothing employee squabbles. Or so MindLink and its upstart competitors hope.
Brainstorming software targets business PC users who are hungry for problem-solving ideas. With each software package, MindLink encloses a velveteen bag of toys--including a pipe cleaner, a wooden robin's egg, a silver bell and an artificial eyeball--to inspire users and help them "trigger" new ideas. …
