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MCI brochure uses technology to illustrate global strategy. (case study) (Pentagram Design uses Mac to design brochure underscoring global strategy)(Screen Test) (Brief Article)
New York - For a brochure underscoring MCI Communications Corp.'s new global strategy, Pentagram Design chose the Mac for design, illustrations and pre-press production.
"We couldn't illustrate the brochure photographically, since the facilities didn't yet exist," said Peter Harrison, a partner in the award-winning British and American design firm. "More importantly, the digital-looking computer illustrations help portray the style of equipment MCI is promoting."
The technology used to produce the brochure also represents the 20-year-old design firm's commitment to the electronic tools that are replacing traditional methods of working.
Harrison sent a mock-up of collaged, photocopied images to San Francisco-based artist John Hersey. The idea was to include an iconographic image representing each facet of MCI's planned global expansion.
He ...
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...corporate nationality affect the use of global strategy? Since most definitions of global strategy (e.g., Porter 1986, Bartlett...subsidiaries). The formulation of global strategy lies primarily in the domain of business...
