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VITAL STATS: Victoria Knight-McDowell, 42, president of Airborne Inc.
COMPANY: Carmel, California, natural cold remedy company that produces effervescent herbal tablets
2003 SALES PROJECTIONS: $10 million to $15 million
STUDY TIME: "I was getting sick in the classroom, and watched parents and teachers constantly catching colds. My family [had negative reactions] to mainstream medication, so we were always doing something that seemed bizarre at the time; now it's common to seek 'alternative medicine.' I started doing research and experimenting with herbs I had luck with in the past."
COVERT OP: "We gave Longs Drugs a dozen tubes to test-market locally. [My husband, Rider, and I] would visit these nine Longs and take turns buying it so it would scan as something that was ...
Source: HighBeam Research, Cold gold: striking a blow in the age-old quest to find a cure for...