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Startling Survey Results: Sales Execs Rate PR's Importance Much Higher Than Marketing Execs Do.(public relations)
A recent survey conducted on behalf of SHIFT Communications by Launch Pad revealed a disconcerting schism between sales and marketing professionals. The bottom line: sales people believe PR has a positive impact on sales, but marketers for the most part don't recognize it.
And yet it's the job of the marketing department to hire the PR agency.
For example:
--49% of respondents (60% of sales professionals, 42% of marketers) believe PR has a positive impact on sales cycle length.
--53% (58% of sales professionals, 49% of marketers) of respondents believe PR has a positive impact on lead quality.
--49% of respondents believe that generating leads is the best measure of PR success.
BUT, only 30% of respondents (37% of sales and 16% of marketers) believe that lead generation is a function of PR.
- Market Focus: Agency innovators challenge status quo.(Todd Defren)
- Magazine article from: PR Week (US) August 27, 2007 700+ words
...could have an effect far beyond the reach of their agencies Todd Defren, Principal, Shift Communications 'Let's screw up intelligently,' Todd Defren dares the industry. Defren envisions a PR industry that is willing to take risks - and perhaps...
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- Press release article from: Business Wire August 24, 2000 700+ words
...the San Francisco effort will be Agency veteran Todd Defren. Defren, who joined the Agency in 1994, will serve as the...technology public relations experience. More specifically, Defren has focused most of his efforts on servicing Internet...
- Shift and Hoffman team up on global client referral deal.(Shift Communications,...
- Magazine article from: PR Week (US) March 22, 2004 700+ words
...independent agencies,' said Defren. He added that Lou Hoffman...split down the middle,' said Defren. 'You're going to have the...alliance presents him with another sales channel for his firm's international...strong with the other agency. Defren said the two agencies have also...
- Multimedia News Release - SHIFT Communications Debuts First-Ever Template for...
- Press release article from: PR Newswire May 23, 2006 700+ words
...com/ > and agency principal Todd Defren's blog < http://pr-squared...Quotes, attributable to Todd S. Defren, principal at SHIFT Communications...com/pub/0/6a/24 > for Todd Defren's LinkedIn profile). -- "The ubiquity...
- RealNetworks names Shift AOR for all units.(authorized organizational...
- Magazine article from: PR Week (US) June 18, 2007 700+ words
...Shift Communications its US AOR. Todd Defren, principal at Shift Communications...to comments and bloggers themselves,' Defren said. 'We already help them set up the...RealNetworks' Boston and San Francisco offices. Defren said a team of 12 to 15 people will work...
- PR And Sales Leads Perception vs. Reality.
- Newspaper article from: PR News January 19, 2005 700+ words
For years, Todd Defren, principal of 18-month...discrepancy in the way sales and marketing professionals...based on its impact on sales leads," Defren says. "And yet, only...never' use PR in their sales process--it's literally...
- Measurement: Mind Melding.
- Newspaper article from: PR News April 20, 2005 700+ words
...Shift principal Todd Defren, and you can pinpoint...contribution and number of sales leads generated by your...revenue trends," says Defren, adding that Shift has...associated with inbound sales leads" (e.g., Web...analyzed and displayed," Defren says. The whole process...
- Parry Headrick Named Vice President of Sales & Marketing at SHIFT...
- Press release article from: Business Wire March 20, 2006 700+ words
...said SHIFT principal Todd Defren. "And as every new milestone...Embracing change According to Defren, the economic climate and PR...was named to head the firm's Sales & Marketing function approximately...clients' bottom-line," Defren said. "Parry is one of our...