AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
How to Improve Eretail Home Page Conversions 96%: Get More Visitors to Start Actively Shopping.(Carrot Ink selling ink cartridges online)
CHALLENGE: "We grew from about $2.2 million to about $6.8 million in a year, through pop-unders," says John Howard, Founder and CEO of Carrot Ink.
For a while, he says, "We were making 50% ROI in a month, it was insane. And these were ugly pop-unders. I was doing the creative myself." But in the past 18 months, getting a decent ROI got harder:
o When Carrot Ink launched in 1998, it didn't have a lot of competition, but now there are 130+ sellers of ink cartridges online.
o Although the site sells ink at discount, the prices are slightly higher than some of the other discount vendors. This means Howard's target demographic, the "Harvard professor kind of guy", is narrow, so the number of sites on which he can successfully advertise is smaller.
o 20% of all pop-under ads are now blocked, while ad rates are rising. The cost of getting visitors to the Carrot Ink site increased 100% in two years.
However, 72% of people who clicked through from ads were leaving Carrot Ink's home page in a matter of seconds, without even clicking on the navigation or searching to find the right ink for their printer. "You can't evaluate my proposition until you get to a page that has prices," Howard says.
In order to stay profitable, Howard needed a higher percent of visitors to actively shop for and purchase ink. How could he reduce his clickthrough abandonment rate?
- Brunei: Fake ink cartridges causing a stir.
- News wire article from: Asia Africa Intelligence Wire September 6, 2003 700+ words
...counterfeiters who are selling fake ink cartridges, its packaging mirroring the genuine...knowingly purchase these counterfeit ink cartridges to save a few dollars could end up...Vincent Goh, said about 60% of the ink cartridges found in Brunei are in fact counterfeited...
- Warning raised on refilled ink cartridges.
- News wire article from: Asia Africa Intelligence Wire April 28, 2003 700+ words
...costs by using "recycled" or refilled ink cartridges are at risk of damaging their printers...the physical damages that recycled ink cartridges can cause to printer components such...the printers they bought. Refilled ink cartridges are becoming popular in the Philippines...
- Carrot Ink Deploys Coremetrics for Detailed Analysis of Online Customer &...
- Press release article from: PR Newswire December 20, 2004 700+ words
...merchandising solutions, today announced that Carrot Ink, a former DoubleClick SiteAdvance customer...www.carrotink.com/ Web site. Carrot Ink is a specialty retailer that supplies...less than that of the name brands. Carrot Ink was disappointed with the implementation...
- Brunei: Cannon sounds alarm on fake ink cartridges.
- News wire article from: Asia Africa Intelligence Wire June 7, 2003 700+ words
...world, the problem of counterfeit ink cartridges has surfaced with consumers and the...on the sales and manufacture of fake ink cartridges and as a result, in March, the Malaysian...was able to seize over 10,000 fake ink cartridges worth RM1.2 million. And now Brunei...
- Counterfeit ink cartridges on the rise.
- News wire article from: Asia Africa Intelligence Wire April 2, 2003 700+ words
...on recurring revenues from the sales of ink cartridges. However, non-original ink cartridges (compatibles, counterfeits) that are...immediate savings by using non-original ink cartridges, original consumables are said to be...
- Brunei: Warning on counterfeit ink cartridges.
- News wire article from: Asia Africa Intelligence Wire June 11, 2003 700+ words
...since January this year due to counterfeit ink cartridges. The number could be higher with unreported...printers as a result of using the counterfeit ink cartridges.If your ink cartridges are leaking inside the printer, you are probably...
- Some Consumers Seek Alternatives to Pricey Printer Ink Cartridges.
- Newspaper article from: Knight Ridder/Tribune Business News September 2, 2003 700+ words
...Penn, said he had no idea that buying ink cartridges for the unit would be so expensive...Mount Penn, which sells off-brand ink cartridges and refill kits at prices lower than...manufacturer, defended the pricing of ink cartridges as it relates to the high quality of...
- OfficeMax Launches Nationwide 900+ Store Rollout of Ink Refill Station Program,...
- Press release article from: PR Newswire March 24, 2006 700+ words
...refilling their old computer printer ink cartridges rather than buying new ones, OfficeMax...stores by Fall 2006 to refill empty ink cartridges at up to 50 percent savings over buying...solution spanning the purchase of new ink cartridges (either branded or OfficeMax's own...
- When remanufactured ink cartridges disappoint.
- Newspaper article from: New Straits Times September 7, 2006 700+ words
...rely on a lot of remanu-factured ink cartridges. They are substantially cheaper than...anyone who has ever used remanufactured ink cartridges would be able to attest that these...presentation to make and your remanufactured ink cartridges quit at the 11th hour, you may stand...
- Innovative InkSaver(TM) software beats the high cost of ink cartridges; Printer...
- Press release article from: PR Newswire April 30, 2002 700+ words
...printers - thereby extending the life of ink cartridges and saving users money every time they...printers is at an all time low, but ink cartridges are still extremely expensive," said...your kids are going through a lot of ink cartridges, for example, you could set InkSaver...