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<a href="http://www.accessmylibrary.com/article-1G1-128646687/get-and-track-high.html" title="Facts and information about How to Get (And Track) a High Volume of New Opt-Ins: Lessons From USAToday.com's Email Newsletters.">How to Get (And Track) a High Volume of New Opt-Ins: Lessons From USAToday.com's Email Newsletters.</a>
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How to Get (And Track) a High Volume of New Opt-Ins: Lessons From USAToday.com's Email Newsletters.
USAToday.com just started publishing email newsletters less than 18 months ago, so they had a lot of catching up to do to get opt-in readership lists worth talking about.
How do you grow opt-in lists very quickly on a low per-name budget, and maintain high readership quality? Director of Marketing Susan Lavington and Senior Marketing Manager Matt Jones took us on a behind-the-scenes tour of their opt-in management operations, and here's what we learned for you:
How to buy quality co-registration opt-ins
"We're a big enough brand name and a broad enough product that we can get names fairly cheaply. I'm not going after a very targeted group," ...
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