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How to Market Your Business Book (Your Publisher Probably Won't).
Publishing a book increases credibility and helps bring in paying clients -- but marketing your book can be a challenge.
First-time authors tend to become discouraged when they realize that publishers don't spend much time or money turning books into bestsellers for anyone but the highest echelon author.
The bottom line is, whether you're published by a mainstream publishing house, a small university press, or are self-published, the job of marketing your book falls squarely on you.
We talked with Ned Barnett, public relations/marketing consultant to the publishing industry, about two areas on which to focus in order to become a media darling (whether your publisher helps you or not).
Area #1. Pitching the media
Barnett offers three tips:
a. "Snakepits to Avoid..."
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- Magazine article from: Best's Review Chordas, Lori June 1, 2007 700+ words
Key Points * Project management outlines necessary steps...an IT project. * Five project management phases include initiation...Developing an information technology project is similar, with project management operating as the instruction...
- Graduate School, USDA Partners with ESI To Offer Project Management and...
- Press release article from: Business Wire June 5, 2002 700+ words
...management and information technology project management. "ESI has more than...management or information technology project management courses since ESI...Management or Information Technology Project Management. The master's certificates...
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...9781605664002 Handbook of research on technology project management, planning, and operation...definitions, and experiences on technology project management. Coverage encompasses the entire technology project management life cycle and how to manage...
- From the ground up: three insurers share the importance of project management...
- Magazine article from: Best's Review Chordas, Lori July 1, 2006 700+ words
...development and implementation a technology project would be nearly impossible...essential ingredient of project management. Just ask 2005 A.M...the importance of having project management as the backbone to the...receiving projects. Project management is the process of ...
- Information Technology Project Management. (Media Bites).(Brief Article)
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...understanding of contemporary project management, Kathy Schwalbe's second edition of Information Technology Project Management comes highly recommended...real-world context to project management by applying the knowledge...
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...find the right person to manage your technology project, start by taking all potential candidates...savvy is essential. Knowledge of the Project Management Toolset. Among other things, this...project for which basic knowledge of project management tools and techniques is a must...
- Outsourced. (High-Tech).(City hired N.J.-based company to design information...
- Magazine article from: San Diego Business Journal Graves, Brad December 3, 2001 700+ words
...Technology to come up with a common information technology project management strategy for all city departments. RCG said...work. The contractor will establish formal project management policies, tools and methodologies for the...
- Life Sciences Information Technology Project Management Certification Offered...
- News wire article from: Ascribe Higher Education News Service August 26, 2003 700+ words
...week certification program in project management for experienced information technologists...offers the industry-standard Project Management Professional Certification (PMP) from the Project Management Institute. The second weeklong...
