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Lead Generation Site Redesign: How to Get More Big Company Execs to Call You.
CHALLENGE: "Web designers want pretty people's heads on a home page," says Ken Kornbluth, President MarketingPilot. "They fought us like crazy on our design."
Built in 1999, the home page's goal was to entice prospects to start clicking deeper into the site to learn more about the company's software, and ultimately register as sales leads. Kornbluth's prospects, executives at large companies with six figure budgets for software, would only give a typical vendor's home page a few seconds of glance-time before moving on.
"Marketers have very short attention spans, so you have to get them there in a few hops." Why waste any of those precious seconds on ...
- SurfMonkey.com Announces Agreements With Bandai, Lycos, MindSpring and Family...
- Press release article from: PR Newswire September 28, 1999 700+ words
...to offer its Kids Channel and safe navigation Bar, ensuring safe cybertravel for youngsters...syndicate the Kids Channel and safe navigation Bar for partners wanting to offer a complete...About the Kids Channel and Safe Navigation Bar The Kids Channel is designed to be...
- Triangle's 'White Paper White Paper' -- Now Available on the Bitpipe Network;...
- Press release article from: PR Newswire June 3, 2002 700+ words
...IT content, announced that it will syndicate a white paper about how to produce successful technology white...provider of custom publishing services. The "White Paper White Paper," co-authored by Larry Marion and Alan Radding...
- First Annual White Paper Awards Sponsored by IT World Canada, Yahoo!, and more.
- Press release article from: PR Newswire April 18, 2001 700+ words
...World Canada (IDG Canada), is proud to announce the First Annual White Paper Awards. The White Paper Awards will be presented June 20, 2001 in Toronto at the White Paper Warehouse IT Conference produced by IT World Canada. (Photo: http...
- Bitpipe Announces Second Annual White Paper Awards Sponsored by PR Newswire,...
- Press release article from: PR Newswire March 12, 2002 700+ words
...announced today the official call for entries for the Second Annual White Paper Awards Program. The White Paper Awards will be presented June 26, 2002 in Toronto at the White Paper Warehouse IT Conference produced by IT World Canada. The Second...
- White Paper Boom is Boon for Back-to-Basics Public Relations.
- Newspaper article from: PR News September 16, 2002 700+ words
...functionality for your sales force? The white paper, a staple of good, old-fashioned...the media with an instrument like a white paper." Today, PR practitioners are embracing the white paper as a way to educate the media and provide...
- FERC insists white paper not an SMD delay. (Current).
- Magazine article from: Natural Gas Week Schmollinger, Christian January 20, 2003 700+ words
...chairman said that FERC would issue a white paper on SMD to gather more comments from...congressional staffer said that the white paper decision came in response to pressure...Senate, a comment that Wood denied. The white paper is the second example of FERC taking...
- Cefic, ACC say policy may violate WTO. (European White Paper Update).(Centre...
- Magazine article from: Chemical Week Sissell, Kara November 20, 2002 700+ words
...lobby for changes to the European White Paper on chemicals policy. The groups...to convince officials that the White Paper, as drafted, will result in...industry's concerns that the White Paper could violate World Trade Organization...
- House White Paper Discusses Future of U.S. Climate Change Legislation.
- News wire article from: Mondaq Business Briefing October 8, 2007 700+ words
...House Committee on Energy and Commerce white paper calls for ambitious legislative goals...carbon sequestration. In this first white paper, entitled "Scope of a Cap-and...legislation. The House Committee's white paper is significant in large part because...
