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Label sharpens focus for long view: UK band Long-view are primed for a renewed mainstream push with the relaunch of their debut album Mercury.(The Plot)
LONG-VIEW MERCURY (14TH FLOOR RECORDINGS)
Having first released their debut album, Mercury, in mid-2003, Long-view are holding off from working on album number two as the band's label 14th Floor Recordings dedicates its resources to breaking the band's debut to a mainstream audience.
Having overseen the breakthroughs of David Gray and Damien Rice, 14th Floor managing director Christian Tattersfield is as best placed as any in the music industry to know how long campaigns work. Both Gray and Rice broke over relatively long periods of time. "Tracks such as David Grays Babylon were out more than once before they happened, sometimes it just takes time for artists to connect with the public,' says Tattersfield.
Since the original release of Mercury, the group's core fanbase has been kept active thanks to touring and a series of limited singles, plus a remix album featuring mixes from the likes of Elbow, Mogwai and Andy ...
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