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Radio 2004: fourth-quarter performances.(Analysis)

Music Week

| February 05, 2005 | COPYRIGHT 2005 UBM Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

 
NATIONAL WEEKLY AUDIENCE REACH 
 
All ILR           25.4m (52%) 
 
Radio Two         13.3m (27%) 
Radio One          9.9% (20%) 
Radio Four         9.4% (19%) 
BBC local          7.9% (20%) 
Classic FM         6.2m (13%) 
Radio Five Live    6.0m (12%) 
Others             2.6m (5%) 
Virgin (total)     2.5m (5%) 
Radio Three        2.1% (4%) 
TalkSport          2.0m (4%) 
 
Figures in brackets are 
percentage reached of adult 
population. 
 
Note: Table made from line graph. 
 
SOURCE: RAJAR/IPSOS-RSL. 
 
NATIONAL GROUP SHARE 
 
GWR         14.6% 
Capital     11.2% 
Emap        10.9% 
BBC local   10.8% 
Chrysalis    9.0% 
 
Note: Table made from line graph. 
 
SOURCE: RAJAR/IPSOS-RSL. 
 
 
NATIONAL WEEKLY SHARE OF TOTAL LISTENING 
 
Radio Three                   1.3% 
All local commercial radio   34.2% 
Radio Two                    16.4% 
Radio Four                   11.5% 
BBC ...

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