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Napster To Go to hit the UK by this spring.(Midem)
Napster is kicking off a year in which it will hope to massively raise its profile in Europe by confirming first details of the launch of Napster To Go in the UK.
Napster used Midem to announce the creation of only its second market-focussed site in Europe--for Germany--which will launch by the end of this year. When it debuts, it will also be the first to do so with Napster To Go in place.
Napster To Go will launch later this spring in the UK, synchronised with the US.
The service will be priced at 14.95 [pounds sterling] a month, 50% higher than the US price and the existing, PC-bound Napster offer, according to Napster's global chairman and CEO Chris Gorog.
The launch of Napster To Go will be backed by an aggressive marketing programme, he adds, with the company able to spend the proceeds from the recent sale of its software company, as well as a new round of funding which has raised $50m. It leaves the company with a current cash surplus of $230m.
Gorog describes the imminent arrival ...