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BUSINESS BRIEFS.(TO THE POINT)

Investor's Business Daily

| February 11, 2005 | COPYRIGHT 2003 Investor's Business Daily, Inc. (Hide copyright information)Copyright

CONSUMER

Activision sinks on insider selling

The video game publisher fell 14.5% to 20.41 on its highest volume in more than 2 years after its CEO, CFO, president and others filed to sell more than 7 mil of their shares to Citigroup in a block transaction. Broker Credit Suisse First Boston said it was the 1st major share sale of senior execs in about 2 years. Shares lost 24% in the month after Activision's last significant secondary offering, said the broker. Activision had risen more than 50% since Dec. and earlier this week beat views by 7 cents a share.

DIVERSIFIED

Sara Lee plans sales, spinoff

The consumer products firm will …

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