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Letter From New York: Hallmark Is on the March!(Valentine's Day)

Newsweek International

| February 14, 2005 | Beith, Malcolm | COPYRIGHT 2005 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Malcolm Beith

O woe should be me. yet another Valentine's Day approaches, and here I am, single. Apparently, I should be dreading the day. T shirts emblazoned with love is in pollutes the air stare at me from street stands; hundreds of anti-Valentine's Web sites sell greeting cards that say things like "Crappy Valentine's Day, you f---ing loser" or quote philosopher Jose Ortega y Gasset lamenting that "One day, the fantasy evaporates and with it, love dies." I got an e-mail the other day saying that there's an anti-Valentine's "protest" taking place downtown. Maybe I should join in. They do say misery loves company.

Nah. Single or not, I love Valentine's Day. John Lennon imagined a world without heaven, no religion, too... all the people living life in peace--woo hoo, that's Valentine's Day! In our globalized world, Feb. 14 is the only holiday that we all share, regardless of race, religion, nationality and marital status. Halloween? A pagan European ritual. Christmas? No getting around the religious significance. New Year's comes close to being universal, but what about the world's two biggest countries, China and India, which have their own lunar festivities? Capitalism alone dictates V-Day.

Beg to differ? Hallmark sells hundreds of millions of cards on Valentine's Day. Almost every country now rates the holiday as one of its top shopping days of the year. Roses, diamonds, cards, e-cards, chocolates, cakes, stuffed animals, lingerie... Freedom may not be on the march, but Valentine, the patron saint of consumerism, sure is. Chinese businesses, whose customers have qixi , their own lover's day on the seventh of the seventh lunar month, prefer Feb. ...

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Source: HighBeam Research, Letter From New York: Hallmark Is on the March!(Valentine's Day)

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