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Price war to steal customers peaks.
Byline: Srisamorn Phoosuphanusorn
Feb. 7--The price war in the local prepaid mobile phone market has peaked, with DTAC and TA Orange now making last-ditch attempts to tap each other's promotion-seeking customers.
The intensified competition has prompted analysts to revise upward their forecast for the total number of new mobile phone users by four million.
Second-ranked DTAC is launching a new campaign today that offers rates as low one baht per minute with no time-of-day limitations on prepaid customers. The campaign takes direct aim at smaller rival TA Orange, which charges prepaid customers one baht a minute from 11 pm to 5 pm, and four baht ...
- DTAC to continue cut-rate campaign: On track to sign up 1.2m new subscribers.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) August 23, 2005 700+ words
...5 points to 11 percent for TA Orange. "The latest figures put AIS...average revenue per user, after DTAC and price-cutting rival TA Orange," Mr Brekke said. "They have also shown that DTAC has gained more high-tier...
- DTAC takes aim at new AIS team: No. 2 firm awaits response to price cuts.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) January 28, 2006 700+ words
...family last year. Mr Thana said DTAC was curious to see whether the new...competition," he said, adding that DTAC was prepared to offer cheaper rates...to match rates with third-ranked TA Orange. DTAC plans to introduce a series of new...
- DTAC offers 50% discount for heavy post-paid callers.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) February 8, 2005 700+ words
...Cellular operator DTAC has halved the airtime...from third-ranked TA Orange. The second-ranked...length" to match TA Orange on airtime charges...end of the year, DTAC is offering a discount...scent and feel. DTAC is also launching...are in response to TA Orange's ...
- DTAC says 'SIM credit' changes how game is played.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) August 24, 2005 700+ words
...fourth quarter last year. TA Orange posted a sharp drop to...quarter. Mr Thana said DTAC was gaining at the expense of TA Orange because of better network...corporate marketing director of TA Orange, agreed that DTAC's new campaign would...
- DTAC opposes minimum tariffs.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) June 21, 2005 700+ words
...Mr Brekke. According to the DTAC executive, his company posted...attracting new customers, after DTAC and price-cutting rival TA Orange. Vichai Bencharongkul, the other co-chief executive of DTAC, again attacked the NTC's...
- DTAC says 'value for money' is paying off.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) March 1, 2005 700+ words
...percent market share, and TA Orange had 3.4 million subscribers...percent. Mr Brekke said DTAC had a 27 percent share...down from 63 percent, and TA Orange's revenue share was unchanged...efficiencies. However, he said, DTAC was still facing higher...
- DTAC pulling out of price war.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) June 22, 2005 700+ words
...deteriorating, second-ranked DTAC is seeking a bigger slice in...dominated by its smaller rival TA Orange with the introduction of a new...to create healthy revenue for DTAC and help reverse the industry...s penetration rate, with DTAC winning 1.2 million new subscribers...
- DTAC move unsettles customers.
- Newspaper article from: Bangkok Post (Bangkok, Thailand) October 31, 2005 700+ words
...remain a concern," he said. DTAC is now ready to move aggressively...customer base," he said. DTAC is now embarking on its first...and allow its smaller rival TA Orange to reap market share alone...very significant development at DTAC at a time when technology convergence...
Source: HighBeam Research, Price war to steal customers peaks.