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Samsung reaps benefits of branding: Consumer electronics sales set to rise 40%.
Feb. 5--The Thai subsidiary of Samsung yesterday projected that sales of its consumer electronics business this year will exceed 10 billion baht, up 43 percent from seven billion baht last year.
The improved consumer acceptance of its diverse lineup of consumer electronics and home appliance products has enabled the company to double its consumer electronics business in Thailand every two years, executives said yesterday.
Tae-Bong Choi, managing director of the Thai business operation, said the company's strategy to focus on reinforcing the brand and expanding its high-end product lineup through technology and design leadership was paying off.
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Source: HighBeam Research, Samsung reaps benefits of branding: Consumer electronics sales set to...