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Diary: Pick of the week - Lowe/Domestos.(advertising)(Brief Article)
Damian Bradfield, an account manager at Abbott Mead Vickers BBDO, loves Lowe's Domestos spot: ' Ad people are often quick to dismiss the creative potential of household goods and retail accounts. This spot proves them wrong. The production values, animation and direction make this ad stand out. The strategy and endline ...
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