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Diary: Nuts turns prudish over Sky Hi's big balloons.
With Valentine's Day looming, what could you expect other than the suppliers of soppy gifts pushing their wares with some timely advertising.
Sky Hi, a helium-balloon shop, has got in on the action with a print ad from Purity.
The spot shows a lovestruck boy and girl sitting at either end of a park bench with the nauseating thoughts: 'I'm in love' and 'you're gorgeous' hovering above them in, you've guessed it, helium balloons.
Sounds bad ...? Well, to liven things up for the men's weeklies, Nuts and Zoo, the copy was tailored for readers and the girl's 'you're gorgeous' is met with ...
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