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A decade on from the end of apartheid, South Africa's ad industry is enjoying investment again as it starts to reflect the nation's ethnic diversity, Josh Dovey writes.
Rumours of South Africa's imminent demise have always been greatly exaggerated. More than ten years on from the first free elections in 1994, we are sitting with 4 per cent GDP growth, a nationwide property boom and the rand as the strong-est-performing currency against the dollar for the past 12 months.
The ANC government may be criticised on some issues, but surely not on its handling of the economy, which is now slightly bigger than that of The Netherlands.
The frenzy of re-investment from companies, such as General Motors, Chrysler, IBM and Barclays, that left South Africa during the international sanctions, has had a profound effect on our ad industry.
Together with multinationals that stayed - the likes of Mercedes, BMW, Toyota and Unilever - they reshaped it to the global model by demanding international best practice. It's happened quickly.
For instance, no media indep-endents existed in 1994. They now control all media expenditure in a market worth around dollars 2 billion. However, there are very few independent ad agencies of note - the best were quickly ...