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World: Boston - VW moves US media business to MediaCom.(Volkswagen)(Brief Article)

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| February 04, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Volkswagen is shifting its dollars 500 million North American media business from Havas' Media Planning Group into Grey Global Group's MediaCom.

MediaCom already handles VW in several other markets.The review was called by procurement executives at VW's ...

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