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Grazia makes a virtue of impatience via Fallon's launch campaign.(Emap Consumer Media to launch campaigns of its new women's weekly magazine)(Brief Article)
Grazia, Emap's new women's weekly glossy, will launch with a pounds 16 million campaign breaking on 14 February with the line: 'Impatience is a virtue.'
Playing on the fact that Grazia is a weekly not a monthly, the creative centres on things women should not have to wait for. Created by Fallon, TV spots show a woman handing a man her phone number and scanning her own clothes instead of waiting for the shop assistant to do it.
The TV ...
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