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DDB and Stream tie up for joint venture.(DDB London to form DDB Stream)(Brief Article)
DDB London has linked up with the branded content agency Stream and is launching a joint venture to move into branded entertainment.
The new offering, DDB Stream, will work with DDB's existing clients as well as attempt to attract clients from other agencies. It launches with projects for Philips and ING.
Danielle Nay, a former Ten Alps Communications director, will lead the venture. She will report to Jorian Murray, DDB's managing director, who ...
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