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Broadsheet is best, Telegraph argues.(Telegraph Group's broadsheet campaign created by Nucleus Ltd. (UK))(Brief Article)
Telegraph Group is demonstrating its commitment to the broadsheet format with a campaign targeting creatives to emphasise the quality of broadsheet advertising.
Direct marketing executions, using the theme 'the beauty of broadsheet', will go out to agency creatives and account planners this week.
The mailing features a Lexus ad running simultaneously in The Daily Telegraph and tabloid newspapers. The first sheet of the mailing is a broadsheet ad with the copy 'you can do it well', the second a ...
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