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W&K sees off three to win pounds 4.5m Sky.(Wieden and Kennedy London gets contract from British Sky Broadcasting Group PLC's Sky One)(Brief Article)
Wieden & Kennedy has won the pounds 4.5 million Sky One account following a four-way pitch against Clemmow Hornby Inge, DDB London and Rainey Kelly Campbell Roalfe/Y&R.
The news comes as BSkyB unveils an interim profit surge of 25 per cent and 192,000 new customers.
W&K will create a series of campaigns for Sky One's flagship shows, which include the real-time drama series 24, Nip/Tuck and The Simpsons.
HHCL/Red Cell, the incumbent on the BSkyB account, was not involved in the pitch process. However, it will continue to handle the rest of the Sky business, including advertising Sky as a platform and promoting the Sky Plus set-top box.
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