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Jono loses role on Heart breakfast show to Theakston.(Easter)(Jamie Theakston replaces Jono Coleman at Easter)(Brief Article)

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| February 04, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The battle for London radio listeners this week cost Jono Coleman his job.

Coleman, the Heart 106.2 breakfast presenter, will be replaced by the former children's presenter Jamie Theakston at Easter.

This follows a poor showing in the fourth-quarter Rajar figures by the Chrysalis-owned Heart. It lost its second place in London to Emap's Magic 105.4, which increased its share of listening from 4.5 per cent to 6.1 per cent year on year.

Heart's share slumped from 7 per cent to 5.3 per cent while 95.8 Capital FM remained in the number-one spot in London, albeit with a dramatically reduced 6.2 per cent share. Johnny Vaughan, Capital's breakfast presenter, turned around audience declines by adding 100,000 listeners. Chrysalis is hoping ...

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