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Mobile users set to preview Levi's TV ad.(Levi's Europe's television advertisements available on mobile phones)(Brief Article)
Levi's is making a further push into mobile marketing, using WAP for the first time as part of the launch of its spring 501 campaign.
Mobile users will be able to preview the new Levi's television spot on their mobiles from 7 February, a week before the ad's official launch on 14 February.
From 11 February, users can view the full television ad via a WAP website, which has been created by Lateral. The site will also offer exclusive mobile content in support of the overall campaign, including the Film of the Film and other downloads. ...
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