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<a href="http://www.accessmylibrary.com/article-1G1-128103514/bec-joins-roster-daimlerchrysler.html" title="Facts and information about BEC joins roster for DaimlerChrysler.(Barraclough Edwards Chamberlain advertises for DaimlerChrysler AG)(Brief Article)">BEC joins roster for DaimlerChrysler.(Barraclough Edwards Chamberlain advertises for DaimlerChrysler AG)(Brief Article)</a>
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BEC joins roster for DaimlerChrysler.(Barraclough Edwards Chamberlain advertises for DaimlerChrysler AG)(Brief Article)
Barraclough Edwards Chamberlain has been awarded a place on the DaimlerChrysler roster to support the UK launch of its luxury saloon car, the C300.
BEC has been named as the lead agency to develop below-the-line communications to raise awareness of the brand among its target audience, ahead of the car's autumn roll-out in the UK.
The car, which is already available in the US, will be priced from pounds 30,000.
It aims to offer a competitively priced alternative to the large German luxury saloon cars such as the Audi A6 and the Mercedes E-Class.
The car will come with the option of a Hemi V8 engine, which saves fuel consumption by shutting ...
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