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Agencies appeal for Olympic bid cash.(advertising agencies need finance for Olympic campaign)(Brief Article)

Campaign

| February 04, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Advertising chiefs are appealing to clients for a cash injection to help raise awareness of London's bid to secure the 2012 Olympic Games.

At a dinner last week, attended by the head of London's Olympic bid, Lord Coe, WPP's Sir Martin Sorrell, Chime Communications' Lord Bell, Clemmow Hornby Inge's Johnny Hornby, WCRS's Robin Wight and Rainey Kelly Campbell Roalfe/Y&R's MT Rainey, agencies agreed each to approach five clients asking them to donate pounds 25,000.

The money, either in the form of cash or pre-bought advertising space, will go towards improving the visibility of ...

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