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MindShare takes pounds 33m AA media business.(Automobile Association Ltd.)(Brief Article)
The AA is to move its pounds 33 million media planning and buying account into MindShare.
MindShare pitched against PHD, which worked with the AA's creative agency, Rapier, on a joint presentation.
AA has entered into exclusive negotiations with MindShare. Manning Gottlieb OMD is currently the AA's media agency but declined to pitch for the business.
The review was called following the acquisition of the AA from Centrica by the venture capitalists CVC Partners and Permira last July. The new owners are reducing costs, with plans to cut around 10 per cent of its workforce. Centrica sold the AA for pounds 1.75 billion after boosting its membership ...
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