AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
ITV calls review of pounds 10m media.(ITV PLC promts Starcom Motive to resign its advertising contract)(Brief Article)
Starcom Motive resigns as the new marketing director, Clare Salmon, puts account up for review.
ITV has announced a review of its pounds 10 million media business, prompting Starcom Motive to resign the account.
Starcom has worked on the business for a decade, but was informed by ITV's new marketing director, Clare Salmon, who is three months into the job, that the account was up for review.
According to Jim Marshall, the chairman of Starcom Group UK, the relationship between Starcom and ITV has been under strain for some time, prompting the agency to resign the business.
He said: 'It's been a long relationship, which has had its ups and downs with management and ownership changes. Most recently, the relationship has been a bit fraught with the trading aspect. We can't let a tiny part of our business impact upon the rest of our clients.'
At the start of 2004, Starcom and ITV were in dispute over the value of the Cadbury sponsorship of Coronation Street. ...
- Cadbury row over pounds 10m Corrie deal.(Starcom Motive works to renegotiate...
- Magazine article from: Marketing January 15, 2004 700+ words
...its media agency, Starcom Motive, are locked in a standoff with ITV which threatens...Coronation Street. Starcom Motive, which won the...credits produced. ITV is therefore faced...resolution with Starcom Motive. Rival media agencies...
- MEDIA BRIEF: Starcom Motive appoints Ben Reynolds.(Brief Article)
- Magazine article from: Marketing January 29, 2004 700+ words
Starcom Motive has appointed Ben Reynolds group account manager, working...business and IPC Media's Now magazine. Last week, Starcom Motive and Cadbury resolved the stand-off with ITV and renewed Cadbury's sponsorship of Coronation Street...
- Rhodes on Starcom Motive role.
- Magazine article from: Campaign Cowen, Matthew May 12, 2000 700+ words
Starcom Motive Partnership has poached MediaCom Direct...new direct response media division, Starcom Motive Direct. Rhodes, who still has two...Mark Cranmer, the chief executive of Starcom Motive, said. "She's a top name with...
- Starcom Motive to handle direct media tasks for Ultrafones.
- Magazine article from: Campaign Cowen, Matthew July 20, 2001 700+ words
Starcom Motive Direct and Starcom Motive International have picked up the direct media planning and...million [pounds sterling] below the line in the UK, through Starcom Motive Direct. Starcom Motive International will handle the brand...
- Bulgari appoints Starcom Motive for [pound]1m UK work.(Brief Article)
- Magazine article from: Marketing Brech, Poppy November 2, 2000 700+ words
...goods brand Bulgari has appointed Starcom Motive to handle the UK planning and...believed to be worth [pound]1m. Starcom Motive won the business after pitching against one other agency. Starcom Motive International already handles...
- Starcom IP peels off from Motive to form an independent unit.(Starcom...
- Magazine article from: Campaign November 24, 2000 700+ words
...buying division of the media agency Starcom Motive, is breaking away from the main media...subsidiary has been working beneath the Starcom Motive umbrella for the past two years as...network. It has provided existing Starcom Motive clients with online media planning...
- Starcom Motive wins pitch for Gore's UK media account.(Starcom Motive Ltd.,...
- Magazine article from: Campaign April 4, 2003 700+ words
Starcom Motive has won the UK media planning and buying account for Gore, most famous for its GORE...implants, tissue regeneration and next-generation materials for circuit boards. Starcom Motive was not available for comment.
- Emap Performance shifts media buying into Starcom Motive.(Brief Article)
- Magazine article from: Campaign July 12, 2002 700+ words
Starcom Motive has been appointed by Emap Performance...agency Rocket earlier this year. Starcom Motive and Naked will be responsible for...responsible for the account. No-one at Starcom Motive was available for comment as Campaign...
- Kia leaves pounds 10m media account in Starcom Motive.(Brief Article)
- Magazine article from: Marketing March 18, 2004 700+ words
Kia Motors has reappointed Starcom Motive to its pounds 10m media planning...media agencies but retained Starcom Motive because of cost and quality...to (Marketing, March 4). Starcom Motive group account director Will...
- Four-way pitch sees Ocado media move into Starcom Motive.(Brief Article)
- Magazine article from: Campaign April 16, 2004 700+ words
...pounds 1.5 million media account to Starcom Motive following a four-way pitch involving...customer acquisition at Ocado, said: 'Starcom Motive has excelled strategically and creatively...Edwards, the managing director of Starcom Motive, added: 'Ocado appointed us on the...