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ITV calls review of pounds 10m media.(ITV PLC promts Starcom Motive to resign its advertising contract)(Brief Article)

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| February 04, 2005 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Starcom Motive resigns as the new marketing director, Clare Salmon, puts account up for review.

ITV has announced a review of its pounds 10 million media business, prompting Starcom Motive to resign the account.

Starcom has worked on the business for a decade, but was informed by ITV's new marketing director, Clare Salmon, who is three months into the job, that the account was up for review.

According to Jim Marshall, the chairman of Starcom Group UK, the relationship between Starcom and ITV has been under strain for some time, prompting the agency to resign the business.

He said: 'It's been a long relationship, which has had its ups and …

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