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Coke hands Mother Football League win.(Coca-Cola Co. contracts with Mother )(Brief Article)
Mother has won the pounds 5 million creative account for Coca-Cola's sponsorship of the Football League.
The appointment was made after a two-way pitch against the incumbent, Soul. Wieden & Kennedy Amsterdam, which has won the international football sponsorship account, did not participate in the pitch.
Mother created the 'Real Football League' campaign for Coca-Cola last year as part of its brand advertising for the soft drinks giant. The football sponsorship campaign included ground sponsorship; redesigns of the Coca-Cola logo in the 72 Football League club colours; and a 48-sheet poster campaign announcing the deal and the rebranding of the ...
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