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Vodafone kicks off pounds 4m direct contest.(Vodafone UK Ltd. appoints Agency Insight for contacts with advertising agencies)

Campaign

| February 04, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Vodafone UK is searching for a direct marketing agency to handle its business-to-business CRM task.

The business, estimated to be worth pounds 4 million, is held by Harrison Troughton Wunderman, which also handles Vodafone's consumer direct marketing brief.

Vodafone has appointed Agency Insight to handle the review. The consultant is contacting agencies, but has not yet drawn up a pitchlist.

A spokeswoman confirmed the account was going to be put up for pitch, but stressed that HTW ...

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