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Ailing Sainsbury's calls pounds 47m review.(J Sainsbury PLC's advertising account)(Brief Article)
Jamie Oliver and Abbott Mead Vickers BBDO face the chop as the troubled retailer battles to win back British shoppers.
Sainsbury's is reviewing its pounds 47 million advertising account out of Abbott Mead Vickers BBDO as part of a wider business appraisal by the supermarket chain's chief executive, Justin King.
The review, which will be co-ordinated by the Haystack Group, leaves Jamie Oliver's future as a brand spokesman uncertain. Oliver has fronted the supermarket's campaign for the past five years. His contract is due to expire in May.
Despite persistent denials, Campaign discovered details of the review this week. The review is a massive blow for AMV: Sainsbury's is its second-biggest account after BT. However, it will repitch for the business it won from Saatchi & Saatchi in 1985.
The AMV chairman, Cilla Snowball, said: 'It's inevitable and not unexpected news in line with Sainsbury's wider business review. Advertising and agencies are part of that process. We will enter the process with confidence and ...
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