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Thai-designed handsets to be regional brand.
Byline: Komsan Tortermvasana
Feb. 4--Mobile handsets designed in Thailand will be marketed as a new regional brand as part of expansion plans to be undertaken by Samart i-mobile, the mobile phone distribution subsidiary of Samart Corporation.
The company yesterday announced a design contest whose winner will not only receive a cash prize but a share of profits from sales from the new product line.
The contest is being co-sponsored by BEC Tero Entertainment, Traffic Corner and Siam Inter Multimedia.
Sanchai Teawprasertkul, chief executive of Samart i-mobile, said the contest was part of the company's strategy of developing its own ...
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Source: HighBeam Research, Thai-designed handsets to be regional brand.