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Phuket Action Plan targets international media coverage.
Byline: Nondhanada Intarakomalyasut
Feb. 3--The Phuket Action Plan adopted by the World Tourism Organisation is gearing up to revive the tourism industry in tsunami-hit areas through increased media coverage.
Francesco Frangialli, secretary-general of the United Nations tourism body, said that the thing most urgently needed is to restore tourist confidence. The best way to do that, he said, is through a major world publicity campaign.
Within the next few weeks, international media outlets will be invited to visit the affected areas to observe progress in recovery efforts.
The Tourism Authority of Thailand (TAT) also plans to invite ...
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Source: HighBeam Research, Phuket Action Plan targets international media coverage.