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Prompt response best way to defend brand.
Feb. 2--Transparency and rapid response to consumer complaints is the best strategy to help protect the value of one's corporate image and brand, according to local consultants.
Honda, one of the world's most reputable automakers, saw its brand tarnished over the past week after an irate buyer publicly smashed her new CR-V in frustration over what she termed poor assistance from the carmaker to address ongoing problems.
The event prompted Honda to adjust its communications strategies with consumers and led authorities to consider passing new laws to strengthen consumer protection. At the same time, Honda has seen its car sales affected by the sharp blow ...
- Bangkok Post, Thailand, Business Briefs Column.
- Newspaper article from: Knight Ridder/Tribune Business News January 29, 2002 700+ words
Bangkok Post, Thailand Knight Ridder/Tribune Business...to meet ABN Amro's targets." The Bangkok Post earlier this month reported that several...of 4.06 times. To see more of the Bangkok Post, or to subscribe to the newspaper...
- Bangkok Post, Thailand, Insider Column.
- Newspaper article from: Knight Ridder/Tribune Business News August 29, 2002 700+ words
Bangkok Post, Thailand Knight Ridder/Tribune Business...will be receiving with tomorrow's Bangkok Post. Shareholder Scorecard, produced in...bangkokpost.net To see more of the Bangkok Post, or to subscribe to the newspaper...
- Bangkok Post, Thailand, business briefs column.
- Newspaper article from: Knight Ridder/Tribune Business News September 21, 2004 700+ words
Bangkok Post, Thailand Knight Ridder/Tribune Business...association with the hotel, and the Bangkok Post regrets any misunderstanding that resulted from the error. To see more of the Bangkok Post, or to subscribe to the newspaper...
- Bangkok Post, Thailand, Kriengsak Niratpattanasai column.
- Newspaper article from: Knight Ridder/Tribune Business News November 29, 2004 700+ words
By Kriengsak Niratpattanasai, Bangkok Post, Thailand Knight Ridder/Tribune Business...I read English newspapers like the Bangkok Post and The Nation online, and every Monday...coachkriengsak@yahoo.com. To see more of the Bangkok Post, or to subscribe to the newspaper...
- Bangkok Post, Thailand, Arnat Leemakdej Column.
- Newspaper article from: Knight Ridder/Tribune Business News February 8, 2002 700+ words
By Arnat Leemakdej, Bangkok Post, Thailand Knight Ridder/Tribune...channel for local newspapers such the Bangkok Post and Thai Rath to expand their subscriber...velocall.com To see more of the Bangkok Post, or to subscribe to the newspaper...
- Bangkok Post, Thailand, to Distribute Travel Magazine.
- Newspaper article from: Knight Ridder/Tribune Business News February 12, 2003 700+ words
Bangkok Post, Thailand Knight Ridder/Tribune Business...Publishing Plc, the publisher of the Bangkok Post, has agreed to print and distribute...daily, Post Today. To see more of the Bangkok Post, or to subscribe to the newspaper...
- Bangkok Post, Thailand, Kriengsak Niratpattanasai Column.
- Newspaper article from: Knight Ridder/Tribune Business News August 1, 2003 700+ words
By Kriengsak Niratpattanasai, Bangkok Post, Thailand Knight Ridder/Tribune Business...learning? According to an article in the Bangkok Post on March 20, 2003: "Unesco reported...ksc.th.com. To see more of the Bangkok Post, or to subscribe to the newspaper...
- Bangkok Post, Thailand, Travel Column.
- Newspaper article from: Knight Ridder/Tribune Business News March 24, 2003 700+ words
By Imtiaz Muqbil, Bangkok Post, Thailand Knight Ridder/Tribune...classified sections of both the Bangkok Post and The Nation. The Bangkok-based...travel industry. To see more of the Bangkok Post, or to subscribe to the newspaper...
Source: HighBeam Research, Prompt response best way to defend brand.