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Byline: Sukanya Jitpleecheep
Feb. 2--Thai City Electric Co, the local distributor of Sharp home appliances, will temporarily cease distributing one-door refrigerators due to heavy price competition resulting from an industry oversupply.
With the penetration rate of one-door refrigerators per household now almost 100 percent, consumers have been shifting to larger sizes or two-door models, for which prices have also been declining, to as low as 8,000 baht from 10,000 baht per unit two to three years ago.
Managing director Supachai Suthipongschai said the supply of one-door refrigerators had outstripped demand ever since the 1997-98 economic ...