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Byline: KEN SPENCER BROWN
Bob Evans could've taken the easy way out in late 1960.
That's when his bosses at IBM called him to New York to get his take on the planned successor to the firm's top-selling 7000 series of computers.
No one would have faulted him for giving the project the go-ahead. IBM's largest division had its heart set on the planned Series 8000. After years of research and development, the machine was about a month away from being formally announced. A prototype had already been built. Evans' own boss was in favor of it.
Fortunately for IBM, Evans (1927-2004) had the courage to say no. The approach was all wrong, he said. Big Blue should drop everything and start from scratch.
The move didn't make him many new friends at the company. But it did help turn IBM into the dominant computer maker for decades -- and usher in the computer age along the way.
It was a bold move for someone so far down the management chain. Evans joined IBM only nine years earlier as a junior engineer.